During 2012, U.S travel ecommerce generated over $100 billion in revenue. Travel ecommerce is divided into five different categories, which include air travel, hotel reservations, auto rentals, travel packages, and other travel. Among these travel categories air travel accounted for 65% of total revenue. Since the advent of the internet, the information available on the Web has influenced heavily the way Americans plan their vacations. According to the U.S. Travel Association, the impact of social
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